It is a busy night at my favorite local restaurant. We are on a wait. I notice in the waiting area there is a wall of certificate frames promoting the business' latest success and employee praises. There are quality awards for sanitation, employee safety and the classic employee of the month award. There are community philanthropy plaques and softball team sponsorships. As a customer I love this wall of fame. My quality perception of my favorite restaurant goes up because I see a business that cares. And they care on many levels.
